Writes
Why Users Choose the Easier Path
Why Users Choose the Easier Path
A practical introduction to the cognitive biases behind clear, low-friction experiences.
A practical introduction to the cognitive biases behind clear, low-friction experiences.
The Psychology of Progress
The Psychology of Progress
Why visible momentum, timely feedback, and meaningful defaults keep people engaged.
Why visible momentum, timely feedback, and meaningful defaults keep people engaged.
Visual Hierarchy and the Attention Budget
Visual Hierarchy and the Attention Budget
How contrast, grouping, and rhythm guide perception before a user reads a word.
How contrast, grouping, and rhythm guide perception before a user reads a word.
Onboarding Is a Conversation
Onboarding Is a Conversation
How to reduce uncertainty, build trust, and help first-time users reach a meaningful first win.
How to reduce uncertainty, build trust, and help first-time users reach a meaningful first win.
Trust, Choice, and the Ethics of Persuasion
Trust, Choice, and the Ethics of Persuasion
A practical guide to using behavioral principles without turning UX into manipulation.
A practical guide to using behavioral principles without turning UX into manipulation.
Book a call w/ Dinkar.
20+ sites shipped
Rated 5.0 on Contra
Live in 1-3 weeks
